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Most popular at the top

  • From Ideas to Assetsby Bruce Berman

    Wiley 2002; US$ 94.95

    In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments... more...

  • From Assets to Profitsby Bruce Berman

    Wiley 2008; US$ 45.00

    Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they... more...

  • Making Innovation Payby Bruce Berman; Kevin Rivette

    Wiley 2006; US$ 39.95

    Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value?... more...

  • Akupunkturby Gabriel Stux; Niklas Stiller; Brian Berman; Bruce Pomeranz; P. Kofen; K.A. Sahm

    Springer 2008; US$ 49.95

    In 7. Auflage kompakter und in den Grundlagen-Kapiteln noch aktueller: "Der Stux" ist nach wie vor das fundierte und praxisbezogene Standardwerk mit wissenschaftlichen Informationen zu den Wirkmechanismen der Akupunktur. Es zeichnet sich durch seine erfahrungsbasierte Auswahl aus: wichtigste chinesische Diagnosen, Therapieprinzipien inklusive der jeweils... more...

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