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Most popular at the top
- SAGE Publications 2013; US$ 26.00
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines... more...
- Springer Berlin Heidelberg 2012; US$ 48.29
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions. more...
- SAGE Publications 2013; US$ 27.00
Measuring Voting Behaviour in India captures the dynamics of multiple methodologies used for measuring voting behavior in India in the past and present. The authors elaborate on various methods that are used for measuring voters' opinions, attitudes, and perceptions. They discuss the advantages and disadvantages of each method to capture the multiplicity... more...
- Edward Elgar Publishing 2015; US$ 60.00
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...
- Springer Berlin Heidelberg 2009; US$ 134.77
This book describes the phenomenon of superconductivity and high-temperature superconductors discovered by Bednorz and Muller in 1986. It covers all major experimental and theoretical developments in the field as well as many applications. more...
- Springer Berlin Heidelberg 2012; US$ 157.24
This book discusses all known cuprate superconductors, covering structure of cuprate HTSCs, critical currents, flux pinning, synthesis of HTSCs, proximity effect and SQUIDs, possible applications of high Tc superconductors and theories of superconductivity. more...
- Wiley 2013; US$ 212.00 US$ 183.73
This book describes a broad area of nanomedicine which involves mainly applications, diseases, and diagnostics. The comprehensive coverage provides researchers, academics, and health specialists with a great tool, that includes techniques applicable to various uses. more...
- Pan Stanford Publishing 2014; US$ 179.95
Nanocomposites have better adsorption capacity, selectivity, and stability than nanoparticles. Therefore, they find diversified applications in many areas. Recently, various methods for heavy metal detection from water have been extensively studied. The adsorption of various pollutants such as heavy metal ions and dyes from the contaminated water... more...