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Most popular at the top
- Taylor and Francis 2008; US$ 55.95
Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking... more...
- Taylor and Francis 2012; US$ 49.95
Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major... more...
- Taylor and Francis 2014; US$ 225.00
New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter feeds, fan sites, or blogs,... more...
- Taylor and Francis 2013; US$ 145.00
Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary... more...
- SAGE Publications 2011; US$ 68.00
Offering the most comprehensive and diverse approach to the study of communication and sport currently available at the undergraduate level, this book helps readers understand sports media, rhetoric, culture, and organizations from both micro and macro perspectives. Espistemologically diverse and theoretically grounded, the book explores youth, amateur,... more...
- SAGE Publications 2014; US$ 65.00
The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly expanded to incorporate the latest topics and perspectives in the field, the New Edition examines a wide array of topics to help readers understand... more...
- Lexington Books 2011; US$ 43.99
Sports Fans, Identity, and Socialization is an eclectic collection of new studies from accomplished and emerging scholars in the fields of communication, business, geography, kinesiology, psychology, and more, who employ a wide range of methodologies including quantitative, qualitative, and critical analyses. more...