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Most popular at the top

  • Strategic Retail Managementby Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein

    Springer 2012; US$ 59.95

    This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated.... more...

  • Effective Use of Market Researchby Robin Birn

    Kogan Page 2004; US$ 32.50

    More and more companies today are using market research techniques to find new markets, products and customers, and to improve management and marketing decision making. This established business classic looks at the circumstances in which market research is necessary, and explains what management can expect from research, and the type of management... more...

  • Digital Lighting and Rendering, Adobe Readerby Jeremy Birn

    Pearson Education 2006; US$ 52.00

    Crafting a perfect rendering in 3D software means nailing all the details. And no matter what software you use, your success in creating realistic-looking illumination, shadows and textures depends on your professional lighting and rendering techniques. In this lavishly illustrated new edition, Pixar's Jeremy Birn shows you how to: Master... more...

  • The European Union as a Diplomatic Actorby Joachim Koops; Gjovalin Macaj

    Palgrave Macmillan 2014; US$ 105.00

    This collection brings together leading scholars and practitioners to assess the processes, institutions and outcomes of the EU's collective diplomatic engagement in the fields of security, human rights, trade and finance and environmental politics. It analyzes successes and failures in the EU's search for global influence in the post-Lisbon era. more...

  • The Responsibility to Protect and the Third Pillarby Daniel Fiott; Joachim Koops

    Palgrave Macmillan 2014; US$ 100.00

    As the RtoP moves from norm to operationalization, greater analysis of action to halt crimes against humanity, war crimes, genocide and ethnic cleansing is needed. This uncovers opportunities and challenges associated with third pillar interventions by looking at legal, economic, political, military and alternative interventions in third-countries.... more...

  • Marketing in Publishingby Robin Birn; Patrick Forsyth

    Taylor and Francis 2002; US$ 50.95

    Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience... more...

  • Reconnection of Magnetic Fieldsby J. Birn; E. R. Priest

    Cambridge University Press 2007; US$ 168.00

    Edited volume for researchers and graduate students in plasma physics, MHD and solar physics. more...

  • Market Researchby Robin Birn; Patrick Forsyth

    Wiley 2001; US$ 12.99

    Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others Includes a glossary of key concepts and a comprehensive resources... more...

  • Graft vs. Host Disease, Third Editionby James Ferrara; Kenneth R. Cooke; H. Joachim Deeg

    Taylor and Francis 2014; US$ 199.95

    With detailed contributions from more than 40 leading authorities on the topic, this Third Edition comprehensively explores the immunobiology, pathophysiology, and clinical manifestations of graft-versus-host disease (GVHD)-offering sections revealing the most up-to-date research on immune activation and dysregulation, the pathophysiology of target... more...

  • Textbook of International Healthby Anne-Emanuelle Birn; Yogan Pillay; Timothy H. Holtz

    Oxford University Press, USA 2009; US$ 59.99

    This classic text, formerly known as the "Basch" textbook, now completely revised in an updated new edition, brings together information that students and professionals working in the wide variety of disciplines concerned with international health will find in no other single source. It synthesizes historical, cultural, environmental, economic... more...