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  • The Effective Use of Market Researchby Robin Birn

    Kogan Page 2004; US$ 37.50

    The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. more...

  • Market Researchby Robin Birn; Patrick Forsyth

    Wiley 2001; US$ 11.26

    Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others Includes a glossary of key concepts and a comprehensive... more...

  • Marketing in Publishingby Robin Birn; Patrick Forsyth

    Taylor and Francis 2002; US$ 50.95

    Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience... more...

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