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  • Sports Marketing Agreementsby Ian S. Blackshaw

    Springer 2011; US$ 239.00

    Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents... more...

  • Sports Bettingby Paul M. Anderson; Ian S. Blackshaw; Robert C.R. Siekmann

    Springer 2011; US$ 279.00

    Gambling is a significant global industry, which is worth around 0.6% of world trade, that is, around US$ 384 billion; and gambling on the outcome of sports events is a very popular pastime for millions of people around the world, who combine a bet with watching and enjoying their favourite sports. But, like any other human activity, sports betting... more...

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