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Most popular at the top
- Wiley 2002; US$ 40.00 US$ 28.00
How to make a living speaking, training, and running workshops and seminars Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set... more...
- Wiley 2011; US$ 18.99 US$ 11.39
Expert tips and 300 sample letters make business and personal correspondence a snap. When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work... more...
- Henry Holt and Co. 2007; US$ 20.99
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials,... more...
- Henry Holt and Co. 2007; US$ 20.99
The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year?or much more?writing ads, annual reports, brochures,... more...
- Entrepreneur Press 2015; US$ 19.99
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter... more...
- F+W Media 2015; US$ 17.99 US$ 14.75
The ultimate word book for aspiring intellectuals! The most compendious collection of words for aspiring scholars, this book helps you hold your own in intellectual discourse. Featuring 2,400 sophisticated, obscure, and obtuse terms, each page provides you with the definitions you need to know to lock academic horns with the clerisy. From antebellum... more...
- Wiley 2011; US$ 19.99 US$ 15.99
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so... more...
- Wiley 2012; US$ 21.95 US$ 19.02
Public Relations ist seit einigen Jahren das Schlagwort für Unternehmen egal welcher Größe und selbst für Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Außenstehenden schnell scheitern. >PR für Dummies< zeigt, wie man das Tor zur Öffentlichkeit richtig öffnet und ersetzt eine lange PR-Schulung. Der PR-Profi... more...