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Most popular at the top
- Oxford University Press 2012; US$ 53.60
Fully covering the revised 2012 syllabus and addressing the new focus on applications and the GSC, this text has over 600 pages of guided explanation and exercises to ensure your students achieve the best results. An eBook with extensive digital material gives even more support, with interactive worked solutions, conceptual animations and more. more...
- SAGE Publications 2006; US$ 36.00
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,... more...
- SAGE Publications 2006; US$ 31.00
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think... more...
- Marshall Cavendish 2011; US$ 22.79
Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things different;y? more...
- SAGE Publications 2013; US$ 70.00
Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. more...
- SAGE Publications 2013; US$ 72.00
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. more...
- Taylor and Francis 2012; US$ 45.95
?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...