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Most popular at the top

  • IB Mathematical Studies Standardby Peter Blythe; Jim Fensom; Jane Forrest

    Oxford University Press 2012; US$ 53.60

    Fully covering the revised 2012 syllabus and addressing the new focus on applications and the GSC, this text has over 600 pages of guided explanation and exercises to ensure your students achieve the best results. An eBook with extensive digital material gives even more support, with interactive worked solutions, conceptual animations and more. more...

  • CIM Coursebook Marketing Essentialsby Jim Blythe

    Taylor and Francis 2012; US$ 45.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Marketingby Jim Blythe

    SAGE Publications 2006; US$ 31.00

    The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think... more...

  • 100 Great Marketing Ideasby Jim Blythe

    Marshall Cavendish 2009; US$ 5.00

    Ideas to inspire anyone to develop better marketing campaigns. more...

  • 100 Great PR Ideasby Jim Blythe

    Marshall Cavendish 2010; US$ 5.00

    Ideas to inspire anyone to develop better PR and promotion campaigns. more...

  • Key Concepts in Marketingby Jim Blythe

    SAGE Publications 2009; US$ 51.00

    `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker . ? `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing... more...

  • Principles and Practice of Marketingby Jim Blythe

    SAGE Publications 2013; US$ 69.00

    When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it's also about many other things which... more...

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketingby Jim Blythe

    SAGE Publications 2006; US$ 36.00

    This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,... more...

  • Consumer Behaviourby Jim Blythe

    SAGE Publications 2013; US$ 70.00

    Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. more...

  • CIM Coursebook 08/09 Marketing Essentialsby Jim Blythe

    Taylor and Francis 2012; US$ 40.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...