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  • The academic/practitioner divide in marketing - myth or realityby Ross Brennan

    Emerald Group Publishing Limited 2004; US$ 199.00

    In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces the papers presented in this special issue, which explore the nature of the ?academic-practitioner divide?, investigate the... more...

  • Educating tomorrow's marketersby Ross Brennan

    Emerald Group Publishing Limited 2010; US$ 199.00

    The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of material seemed to be a suitable foundation on which... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2007; US$ 48.12

    Is there really a difference between business-to-business marketing and consumer marketing? This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Written from an European perspective and recognizing... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2010; US$ 78.00

    The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. . . - Featuring updated case studies and a range of new examples. . - Incorporating additional coverage... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2014; US$ 67.00

    This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. . New to this edition: : ; More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility?... more...

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