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  • The academic/practitioner divide in marketing - myth or realityby Ross Brennan

    Emerald Group Publishing Limited 2004; US$ 199.00

    In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces the papers presented in this special issue, which explore the nature of the ?academic-practitioner divide?, investigate the... more...

  • Educating tomorrow's marketersby Ross Brennan

    Emerald Group Publishing Limited 2010; US$ 199.00

    The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of material seemed to be a suitable foundation on which... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2010; US$ 78.00

    Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to all students of marketing, management and business studies. more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2007; US$ 49.53

    Is there really a difference between business-to-business marketing and consumer marketing? This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Written from an European perspective and recognizing... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2014; US$ 67.00

    ?This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.?  - Catherine Sutton-Brady,... more...

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