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Most popular at the top
- HarperCollins 2014; US$ 15.99
The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...
- HarperCollins 2009; US$ 12.74
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or... more...
- HarperCollins 2011; US$ 17.99
?Readthis book to learn how to create a company as powerful as Apple.??Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition.... more...
- Marcel Dekker Inc 2001; US$ 177.95
This work presents up-to-date tools to analyze injection moulding, sheet metalworking, die casting and powder metal processing costs - with new chapters on sand and investment casting and hot forging. more...
- HarperCollins 2009; US$ 13.49
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...
- HarperCollins 2009; US$ 15.99
The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using shareholder value (or share... more...
- Taylor and Francis 2006; US$ 51.95
Mazarin was the model statesman of the early modern period in French history. This book follows his career from pupil of the Jesuits, through legate in Paris and Avignon, to service for Louis XIII and beyond. Mazarin's role in the survival of absolute monarchy during the upheavals of the Fronde and his guidance of the young Louis XIV are given full... more...
- Taylor and Francis 2002; US$ 54.95
The Family in Late Antiquity offers a challenging, well-argued and coherent study of the family in the late Roman world and the influence of the emerging Christian religion on its structure and value. Before the Roman Empire's political disintegration in the west, enormous political, religious and cultural changes took place in the period of late... more...
- Taylor and Francis 2013; US$ 41.95
This book is about analysing, understanding and managing the way you learn. Whether you are working towards a formal qualification, are undertaking work-related training or are learning informally by yourself, Managing Your Learning will help you to assess and build on your strengths, and identify and improve your weaknesses. You can use this book... more...