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  • The New Science of Selling and Persuasionby William T. Brooks

    Wiley 2004; US$ 35.00

    Sales has changed dramatically in the last few decades, yet many organizations and many salespeople continue to employ simplistic practices that no longer work. The New Science of Selling and Persuasion brings sales into the twenty-first century with carefully researched tactics and strategies that work in the real world of modern sales. Backed by... more...

  • Playing Bigger Than You Areby William T. Brooks; William P. G. Brooks

    Wiley 2009; US$ 27.95

    The small or mid-sized business' guide to outselling the bigboys Often, small or mid-sized businesses don't think they have theresources or the talent to compete with the larger competitors intheir industry. But just because they don't have the advertisingbudgets or purchasing power of their bigger counterparts doesn'tmean they can't play ball. For... more...

  • How to Sell at Margins Higher Than Your Competitorsby Lawrence L. Steinmetz; William T. Brooks

    Wiley 2010; US$ 29.95

    Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeopleand business owners to learn and re-learn the essentials forsuccess. How to Sell at Margins Higher Than Your Competitorsemphasizes the pricing strategies and tactics to increase themarket share and profits of any organization.... more...

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