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Most popular at the top

  • Worlds Together, Worlds Apartby Robert Tignor; Jeremy Adelman; Peter Brown; Benjamin Elman; Stephen Kotkin; Gyan Prakash; Brent Shaw; Stephen Aron; Xinru Liu; Suzanne Marchand; Holly Pittman; Michael Tsin

    W. W. Norton & Company 2013; US$ 31.19

    A truly global approach to world history built around significant world history stories. more...

  • Brand Mascotsby Stephen Brown; Sharon Ponsonby-McCabe

    Taylor and Francis 2014; US$ 170.00

    Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively... more...

  • Profiting From Services and Solutionsby Valarie A. Zeithaml; Stephen W. Brown

    Business Expert Press 2014; US$ 19.95

    Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from... more...

  • Free Gift Inside!!by Stephen Brown

    Wiley 2004; US$ 36.00

    Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer... more...

  • Communication in the Design Processby Stephen A. Brown

    Taylor and Francis 2002; US$ 99.95

    This book considers the gap that can exist between client expectation and realisation in building projects. It focuses specifically on the areas of function, finance, timescale and aesthetics. more...

  • After The Polothiansby Stephen Brown

    Renaissance E Books 2004; US$ 4.99

    A CONTEMPORARY WOMAN'S EXPERIENCES IN THE FAR FUTURE AND DEEP TIME. Following a heart-attack Anne Goodwood becomes the first person placed in an experimental hibernation chamber while a new heart is sought. She is woken hundreds of years later, in a city she has never heard of, by the Curator, an unseen computer that maintains the city long years... more...

  • Ruby On The North Shoreby Stephen Brown

    Renaissance E Books 2004; US$ 4.99

    COULD HER DEATH SAVE A WORLD? From the author of the bestselling After the Polothians comes a dazzling novel of art, science and human passions. Fifty years after settling a small, icy world, but a single city has been established, on the south shore of a great lake. more...

  • Consuming Booksby Stephen Brown

    Taylor and Francis 2006; US$ 49.95

    A key text containing something for everyone, Consuming Books not only complements the ?how-to? genre but provides the depth that previous studies of book consumption conspicuously lack. more...

  • Wizard!by Stephen Brown

    Cyan Books 2005; US$ 12.95

    Harry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm. more...

  • African Real Estateby Stephen Brown

    Emerald Group Publishing Limited 2007; US$ 199.00

    This 25th anniversary e-book of PM discusses the hard-earned and not always steady progress that is being made in many African countries to transform their societies and economies to ones where they can begin to enjoy the benefits of greater freedom and prosperity. The six papers discuss topics ranging from the problems of affordable housing delivery... more...