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  • Big in Asiaby Michael Backman; Charlotte Butler

    Palgrave Macmillan 2002; US$ 46.00

    Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show... more...

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