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Gregory S. Carpenter

Most popular at the top

  • Handbook of Marketing Strategyby Venkatesh Shankar; Gregory S. Carpenter

    Edward Elgar Publishing 2012; US$ 60.00

    This authoritative, comprehensive, and accessible 'go-to' volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects... more...

  • Resurgenceby Gregory S. Carpenter; Gary F. Gebhardt; Jr. John F. Sherry

    Palgrave Macmillan 2014; US$ 27.99

    Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably  successful comebacks following  periods of decline. The core of this book is a smart, simple four-part framework  for reinvention,  plus compelling  advice distilled for... more...

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