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  • Country of Originby Ian Phau; Professor Paul Chao

    Emerald Group Publishing Limited 2008; US$ 199.00

    The purpose of this e-book is to present a new state of the art review of COO issues including any new trends and unresolved COO issues. The quest is to audit and improve our understanding of the influence of the country image on the globalized market, and to assist international marketers in learning how to manage more effectively international marketing... more...

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