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  • Lettres sur l'Amérique du Nordby Michel Chevalier; Ligaran

    Primento Digital Publishing 2015; US$ 2.99

    Extrait: " Un des points par lesquels nos sociétés modernes diffèrent le plus des sociétés antiques, est sans contredit la facilité des voyages. Voyager n'était possible autrefois qu'au patricien. Pour voyager alors, même en philosophe, il fallait être riche. Les commerçants allaient en caravanes payant tribut aux Bédouins du désert, aux Tartares... more...

  • Lettres sur l'Amérique du Nordby Michel Chevalier; Ligaran

    Primento Digital Publishing 2015; US$ 2.99

    Extrait: " Pendant qu'à Paris on parle de chemins de fer, ici l'on en fait. Celui de Londres à Birmingham est en commencement d'exécution; il aura quarante-cinq lieues; et la totalité des actions, montant à 62 millions et demi a trouvé des souscripteurs. Ce chemin sera suivi d'un autre presque aussi long, de Birmingham à Liverpool..." more...

  • Luxury Retail Managementby Michel Chevalier; Michel Gutsatz

    Wiley 2012; US$ 71.00

    Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff,... more...

  • Pro Logoby Michel Chevalier; Gérald Mazzalovo

    Palgrave Macmillan 2003; US$ 75.00

    The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.... more...

  • Luxury Chinaby Michel Chevalier; Pierre Xiao Lu; Sidney Toledano

    Wiley 2011; US$ 34.95

    This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that... more...

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