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  • Pro Logoby Michel Chevalier; Gérald Mazzalovo

    Palgrave Macmillan 2003; US$ 75.00

    The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.... more...

  • Luxury Retail Managementby Michel Chevalier; Michel Gutsatz

    Wiley 2012; US$ 71.00 US$ 61.53

    Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff,... more...

  • Lettres sur l'Amérique du Nordby Michel Chevalier; Ligaran

    Primento Digital Publishing 2015; US$ 2.99

    Extrait: " Un des points par lesquels nos sociétés modernes diffèrent le plus des sociétés antiques, est sans contredit la facilité des voyages. Voyager n'était possible autrefois qu'au patricien. Pour voyager alors, même en philosophe, il fallait être riche. Les commerçants allaient en caravanes payant tribut aux Bédouins du désert, aux Tartares... more...

  • Lettres sur l'Amérique du Nordby Michel Chevalier; Ligaran

    Primento Digital Publishing 2015; US$ 2.99

    Extrait: " Pendant qu'à Paris on parle de chemins de fer, ici l'on en fait. Celui de Londres à Birmingham est en commencement d'exécution; il aura quarante-cinq lieues; et la totalité des actions, montant à 62 millions et demi a trouvé des souscripteurs. Ce chemin sera suivi d'un autre presque aussi long, de Birmingham à Liverpool..." more...

  • Luxury Chinaby Michel Chevalier; Pierre Xiao Lu; Sidney Toledano

    Wiley 2011; US$ 34.95 US$ 30.29

    A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers... more...

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