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  • Luxury Retail Managementby Michel Chevalier; Michel Gutsatz

    Wiley 2012; US$ 71.00

    Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff,... more...

  • Luxe et Retailby Michel Chevalier; Michel Gutstatz

    Dunod 2013; Not Available

    Dans leurs magasins, les marques de luxe développent depuis toujours la relation qui les lie à leurs clients, en offrant l?expérience d?un produit de haute qualité et d?un service client hors du commun. En adaptant à leurs besoins les outils du marketing, de la gestion et des ressources humaines, elles présentent une rentabilité exceptionnelle qui... more...

  • Pro Logoby Michel Chevalier; Gérald Mazzalovo

    Palgrave Macmillan 2003; US$ 75.00

    The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.... more...

  • Luxury Brand Managementby Michel Chevalier; Gerald Mazzalovo

    Wiley 2012; US$ 71.00

    The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive?to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing... more...

  • Système de la Méditerranéeby Michel Chevalier; Philippe Dugot

    Fayard/Mille et une nuits 2006; Not Available

    « La Méditerranée a été une arène, un champ clos où, durant trente siècles, l'Orient et l'Occident se sont livré des batailles. Désormais la Méditerranée doit être comme un vaste forum sur tous les points duquel communieront les peuples jusqu'ici divisés. La Méditerranée va devenir le lit nuptial de l'Orient et de l'Occident. » En 1832, le saint-simonien... more...

  • Management et Marketing du luxe - 3e é Michel Chevalier; Gérald Mazzalovo

    Dunod 2015; Not Available

    Les + de la 3e édition ? Un nouveau chapitre : le luxe de demain, entre authenticité et développement durable. ? Les clients du luxe : focus sur le client chinois. ? Tous les chiffres du secteur actualisés : taille des marchés, chiffres d?affaires et rentabilité des principales entreprises. ? Plus de 450 marques décrites. À travers une approche... more...

  • Luxury Chinaby Michel Chevalier; Pierre Xiao Lu; Sidney Toledano

    Wiley 2011; US$ 34.95

    This is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have done well and brands that... more...

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