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  • Luxury Retail Managementby Michel Chevalier; Michel Gutsatz

    Wiley 2012; US$ 65.00

    Noted experts offer invaluable insights into the glamorous worldof luxury retail Luxury Retail Management is your gold-plated ticket tothe glamorous world of luxury retail. Defining all the tools thatare necessary to manage luxury stores, from the analysis oflocation and design concept, to the selection, training, andmotivation of the staff, the... more...

  • Pro Logoby Michel Chevalier; Gérald Mazzalovo

    Palgrave Macmillan 2003; US$ 75.00

    The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.... more...

  • Luxury Brand Managementby Michel Chevalier; Gerald Mazzalovo

    Wiley 2012; US$ 65.00

    The definitive guide to managing a luxury brand, newly revisedand updated What defines a luxury brand? Traditional wisdom suggests thatit's one that's selective and exclusive—to such a degree thatonly one brand can exist within each retail category (automobiles,fragrances, cosmetics, etc.). But this definition is inherentlyrestrictive, failing... more...

  • Système de la Méditerranéeby Michel Chevalier; Philippe Dugot

    Fayard/Mille et une nuits 2006; Not Available

    « La Méditerranée a été une arène, un champ clos où, durant trente siècles, l'Orient et l'Occident se sont livré des batailles. Désormais la Méditerranée doit être comme un vaste forum sur tous les points duquel communieront les peuples jusqu'ici divisés. La Méditerranée va devenir le lit nuptial de l'Orient et de l'Occident. » En 1832, le saint-simonien... more...

  • Luxury Chinaby Michel Chevalier; Pierre Xiao Lu; Sidney Toledano

    Wiley 2011; US$ 45.00

    A guide to reaching and profiting from China's expanding luxuryconsumer class China's growing consumer base and expanding economy means moredisposable income for more Chinese citizens. The Chinese market forluxury goods is expected to expand from $2 billion this year tonearly $12 billion by 2015. Today's biggest global luxury goodsretailers expect... more...

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