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  • Luxury Retail Managementby Michel Chevalier; Michel Gutsatz

    Wiley 2012; US$ 65.00

    Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff,... more...

  • Pro Logoby Michel Chevalier; Gérald Mazzalovo

    Palgrave Macmillan 2003; US$ 70.00

    The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.... more...

  • Luxury Brand Managementby Michel Chevalier; Gerald Mazzalovo

    Wiley 2012; US$ 65.00

    The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive,... more...

  • Luxury Chinaby Michel Chevalier; Pierre Xiao Lu; Sidney Toledano

    Wiley 2011; US$ 45.00

    A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers... more...

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