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  • Pricing for Profitabilityby John L. Daly

    Wiley 2002; US$ 120.95

    Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Just as activity-based costing and activity-based management revolutionized... more...

  • A Guide to Publishing in Scholarly Communication Journalsby Mark L. Knapp; John A. Daly

    Taylor and Francis 2004; US$ 39.95

    This guide offers detailed advice on the journal article publication process, describing each step of the process and providing insights for improving the presentation of work intended for publication in communication journals. It includes advice from journal editors across the discipline and offers resource materials to help both new and seasoned... more...

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