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Francois Darchambeau

Most popular at the top

  • A Struggle to Walk With Dignityby Gerald A. Archambeau

    Dundurn 2008; US$ 9.99

    As Gerald A. Archambeau retraces his experiences at the sharp edge of race relations in the workplace, we can see how personal courage, a strong fist, detailed record-keeping, and his bold persistence in addressing the powers-that-be all combined to help him pioneer a new social harmony built upon mutual respect. more...

  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau

    Pearson Education 2007; US$ 34.99

    Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book?s techniques are relentlessly entrepreneurial:... more...

  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau; Jeffrey Babin

    Pearson Education 2015; US$ 49.99

    Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics,... more...

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