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  • Cause Marketing for Nonprofitsby Jocelyne Daw

    Wiley 2006; US$ 68.50

    This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits... more...

  • Breakthrough Nonprofit Brandingby Jocelyne Daw; Carol Cone

    Wiley 2010; US$ 39.95

    A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding  is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support... more...

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