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- Springer New York 2011; US$ 179.47
This is the first book to provide a comprehensive and in-depth account, coverage and collection of a variety of prominent theories, models and related research approaches appropriate to Information Systems research. more...
- Springer New York 2011; US$ 179.47
This book details the many prominent theories, models and related research approaches of Information Systems (IS) research to provide a comprehensive understanding of the subject, making it a practical reference for practitioners and researchers. more...
- Emerald Group Publishing Limited 2012; US$ 151.99
The future of government as we know it is being shaped by the quickly-advancing progression of information and communication technology (ICT) eGovernment systems. eGov presents major challenges and advantages for policy makers and the public alike. This important book investigates the issues surrounding transformational government and answers many... more...
- Taylor and Francis 2013; US$ 54.95
In an attempt to instil trust in their performance, credibility, integrity, efficiency, cost-effectiveness, and good governance, many public organizations are in effect viewing tax-paying citizens as consumers. Little research exists to explore synergies between the market economy, public administration reformation, and their complex bilateral effects.... more...
- Springer International Publishing 2016; US$ 45.39
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related... more...
- Elsevier Science 2016; US$ 78.95
Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of... more...
- Springer International Publishing 2017; US$ 45.39
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications,... more...
- Springer International Publishing 2015; US$ 45.39
This book examines the link between change and project management and how creating a closer alignment between these two methodologies can yield greater benefits and mitigate elements of failure of information systems (IS) projects. This study explores the underlying challenges and practicalities of closer integration of the two disciplines and asserts... more...
- Springer International Publishing 2016; US$ 105.56
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media... more...