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  • From .com to .profitby Nick Earle; Peter G. W. Keen

    Wiley 2002; US$ 26.00

    Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable... more...

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