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Most popular at the top

  • Marketing Communicationsby John Egan

    SAGE Publications 2014; US$ 65.00

    John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion... more...

  • Private Business-Public Battlegroundby John Egan; Des Wilson

    Palgrave Macmillan 2002; US$ 63.00

    Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5. Private Business-Public Battlegound brings together two former opponents - Des Wilson, founder of Shelter and former Chairman of Friends of the Earth... more...

  • Public Relationsby Paul Baines; John Egan; Frank Jefkins

    Taylor and Francis 2007; US$ 67.95

    Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation... more...

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