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An Introduction to Modern Leadership
Emerald Group Publishing Limited 2005; US$ 100.00Nowhere in the world of business are you likely to find a more strongly debated yet elusive concept than leadership. The earliest definitions of leadership painted it as a skill that only particular people possessed, a skill that made some people better than others at motivating and stimulating followers. more...
Asset Protection
Emerald Group Publishing Limited 2005; US$ 100.00Taken from the Handbook of Business Strategy, this briefing will bring you up-to-date on issues of reputational management, the use of scenarios in risk analysis and practical ways with which to protect your business assets against nature and terrorism. more...
Building a Brand
Emerald Group Publishing Limited 2004; US$ 100.00?Branding'' has been one of the most prominent of corporate buzzwords in recent years. But what is it all about? Although opinions will vary dramatically, there are some fundamental issues that underpin it. Branding is about distinguishing yourself from the competition. more...
Change Strategies
Emerald Group Publishing Limited 2004; US$ 100.00How can you change a corporate mindset? How easy, or difficult, is it to get everybody reading from the same page?. According to the Executives Online Group, change initiatives cost UK companies £52 billion ($96 billion) in terms of management time each year. more...
Chasing Strategic Success
Emerald Group Publishing Limited 2004; US$ 100.00How can you build and maintain an effective talent strategy? Why do seemingly good strategies fail?. Strategy remains one of the most exigent of organizational challenges, and will continue to do so as long as business exists. Today, more and more corporations are waking up to the notion that strategy is not so much concerned with how quickly an organization... more...
Communication Strategies
Emerald Group Publishing Limited 2004; US$ 100.00Successful communication is vital to any business. According to Emerald author Christopher Connolly, more effective communication is reported as a solution to most life and work problems. But what are managers doing about it?. Communication in business teams continues to be essential for effective teamwork, technical excellence and customer responsiveness. more...
Corporate & Customer Communications
Emerald Group Publishing Limited 2005; US$ 100.00Take a look at the job of a chief customer officer, investigate strategic conversations with customers and learn about performance improvement through core values in this Briefing. more...
Corporate Governance
Emerald Group Publishing Limited 2004; US$ 100.00Not since the passage of the Securities and Exchange Commission Act of 1934 have matters of corporate governance received such concentrated attention. According to the Encyclopaedia of Corporate Governance, the subject has ''succeeded in attracting a good deal of public interest because of its apparent importance for the economic health of corporations... more...
Customer Relationship Management
Emerald Group Publishing Limited 2005; US$ 100.00In August 2000, the tyre industry experienced mass anxiety when Firestone was forced to recall many of its tyres due to a number of fatalities. This triggered countless customer enquiries and, as a result, the Firestone website crashed, staying down for the next twelve hours. more...
Data protection & Consumer Privacy
Emerald Group Publishing Limited 2004; US$ 100.00Today we are living in a data age. Millions of pieces of information are generated and used by organizations every day - and developments in technology have helped to make the storage and manipulation of this information much easier. But while marketers have been rubbing their hands together at the comparative ease at which they are now able to gather,... more...









