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  • No Bullshit Social Mediaby Jason Falls; Erik Deckers

    Pearson Education 2011; US$ 19.99

    The In-Your-Face, Results-Focused, No-?Kumbaya? Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics... more...

  • The Rebel's Guide to Email Marketingby DJ Waldow; Jason Falls

    Pearson Education 2012; US$ 19.99

    A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! ?They? say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial... more...

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