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  • Marketing the Sports Organisationby Alain Ferrand; Scott McCarthy

    Taylor and Francis 2008; US$ 69.95

    Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,... more...

  • Routledge Handbook of Sports Sponsorshipby Alain Ferrand; Luiggino Torrigiani; Andreu Camps i Povill

    Taylor and Francis 2006; US$ 83.95

    The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events. The text also provides... more...

  • Olympic Marketingby Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin

    Taylor and Francis 2012; US$ 55.95

    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of... more...

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