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  • Managing Intellectual Propertyby Chris Fitzsimmons

    Wiley 2002; US$ 12.99

    Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies,... more...

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