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  • Beating the 24/7by Winston Fletcher

    Wiley 2003; US$ 65.00 US$ 56.33

    As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology,... more...

  • Powers of Persuasionby Winston Fletcher

    OUP Oxford 2008; US$ 34.99 US$ 30.09

    During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. more...

  • Advertising: A Very Short Introductionby Winston Fletcher

    OUP Oxford 2010; US$ 7.99 US$ 6.87

    Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. more...

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