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Richistan
Crown Publishing Group 2008; US$ 13.95The rich have always been different from you and me, but this revealing and funny journey through ? Richistan ? entertainingly shows that they are more different than ever. Richistanis have 400-foot-yachts, 30,000-square-foot homes, house staffs of more than 100, and their own ?arborists.? They?re also different from Old Money, and have torn down blue-blood... more...
The High-Beta Rich
Crown Publishing Group 2011; US$ 26.00The rich are not only getting richer, they are becoming more dangerous. Starting in the early 1980s the top one percent (1%) broke away from the rest of us to become the most unstable force in the economy. An elite that had once been the flat line on the American income charts - models of financial propriety - suddenly set off on a wild ride of economic... more...
Falling Behind
University of California Press 2007; US$ 24.95Although middle-income families don't earn much more than they did several decades ago, they are buying bigger cars, houses, and appliances. To pay for them, they spend more than they earn and carry record levels of debt. In a book that explores the very meaning of happiness and prosperity in America today, Robert Frank explains how increased concentrations... more...
Who Repo'd My Jet?: the manic millionaires and why they'll lead us to the next boom and bust
Scribe Publications 2011; US$ 24.99Through intimate portraits of people who are named and on the record, Who Repo’d My Jet? chronicles the decline of the newly moneyed class: their mortgaged mansions, blown-up balance sheets, repossessed Bentleys and Gulfstreams, and wrecked lives and relationships. But who cares about the sudden discomfort of the rich amidst so much real... more...
Luxury Fever
Free Press 2001; US$ 25.00A new luxury fever has America in its grip. Independent of stock prices, recessions, and inflation rates, the past two decades have witnessed a spectacular and uninterrupted rise in luxury consumption. Ordinary, functional goods are no longer acceptable. Our cars have gotten larger, heavier, and far more expensive. Mansions larger than 30,000 square... more...
The Economic Naturalist's Field Guide
Basic Books 2010; US$ 15.95The New York Times columnist and author of The Economic Naturalist , Robert Frank returns to show how behavioral economics can illuminate some of the most important issues of our times more...
The Return of The Economic Naturalist
Ebury Publishing 2009; US$ 10.67The Economic Naturalist is back with a whole batch of intriguing new questions and answers, drawn from his New York Times columns, that reveal how we really behave when confronted with economic choices. Do tax cuts for business owners really stimulate employment? Why shouldn't we just leave everything to the market? And why do we all save so... more...
The Economic Naturalist
Ebury Publishing 2011; US$ 10.67Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics. For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums... more...
The Darwin Economy
Princeton University Press 2011; US$ 26.95Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist , predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics.... more...
Luxury Fever
Free Press 2001; Not AvailableA new luxury fever has America in its grip. Independent of stock prices, recessions, and inflation rates, the past two decades have witnessed a spectacular and uninterrupted rise in luxury consumption. Ordinary, functional goods are no longer acceptable. Our cars have gotten larger, heavier, and far more expensive. Mansions larger than 30,000 square... more...









