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Burkhard von Freyberg
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  • Strategisches Hotelmanagementby Burkhard von Freyberg; Sabrina Zeugfang

    De Gruyter 2014; US$ 33.64

    In the globally competitive hotel industry, it is important to adopt a strategic orientation. One must also continuously question old practices and initiate new ones. What makes this book unique is that until now, there has been little theoretical or systematic analysis of the hotel industry in the German-speaking world. more...

  • Hotelmanagementby U. Karla Henschel; Axel Gruner; Burkhard von Freyberg

    De Gruyter 2013; US$ 44.70

    In diesem Lehrbuch werden Strukturmerkmale der Hotellerie und Entwicklungen auf dem Hotelmarkt betrachtet. Der Hotelbetrieb, seine Leistungen und die Organisation werden ebenso dargestellt wie die Unternehmenspolitik und Planung. Qualitäts-, Personal-, Kostenmanagement sowie Investition und Finanzierung sind weitere Schwerpunkte. In dieser Auflage... more...

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