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  • The Information Security Dictionaryby Urs E Gattiker

    Springer 2004; US$ 165.00

    The Dictionary of Information Security provides complete and easy to read explanations of common security and infrastructure protection terms (quick refresher terms). Special attention is given to terms that most often prevent educated readers from understanding journal articles or books in cryptography, computer security, information systems, role-based... more...

  • The Internet As A Diverse Communityby Urs E. Gattiker

    Taylor and Francis 2000; US$ 43.95

    In this volume, author Urs Gattiker offers a broad overview of Internet and technology-related theory. He examines Internet and multimedia issues from an international perspective, outlining issues of international sovereignty and the potential impact of national interests on global technology policy. He also surveys the issues of regulation and institutionalization... more...

  • Social Media Auditby Urs E. Gattiker

    Springer New York 2012; US$ 49.95

    Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or... more...

  • Social Media Auditsby Urs E Gattiker

    Elsevier Science 2013; US$ 90.00

    Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to... more...

  • Impact Analysisby Laurie Larwood; Urs E. Gattiker

    Taylor and Francis 1999; US$ 53.95

    Throughout the social sciences, the gap between research and application is a reminder that the goals of scholars and practitioners are not always one and the same. Still, the best scholarship is often acknowledged to be that which informs practice, and the best practice--whether defined in terms of efficiency, flexibility, long-term vision, or even... more...

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