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  • The Internet As A Diverse Communityby Urs E. Gattiker

    Taylor and Francis 2000; US$ 43.95

    This volume provides a broad view of Internet and technology-related theory, examining the accomplishments, issues, and problems of the Internet. It is for students and general readers interested in the Internet and its role in today's society. more...

  • Social Media Auditby Urs E. Gattiker

    Springer 2012; US$ 49.95

    Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of an organization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations... more...

  • Impact Analysisby Laurie Larwood; Urs E. Gattiker

    Taylor and Francis 1999; US$ 53.95

    Throughout the social sciences, the gap between research and application is a reminder that the goals of scholars and practitioners are not always one and the same. Still, the best scholarship is often acknowledged to be that which informs practice, and the best practice--whether defined in terms of efficiency, flexibility, long-term vision, or even... more...

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