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Most popular at the top
- Penguin Books Ltd 2005; US$ 15.98
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity... more...
- Simon & Schuster 1999; US$ 26.00
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...
- Penguin Publishing Group 2004; US$ 15.00
Buy this book and use GodinÆs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyÆve just won a free prize. (Jean Briggs, Forbes ) Godin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can... more...
- Penguin Publishing Group 2006; US$ 25.95
As one of today?s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for... more...
- Penguin Publishing Group 2007; US$ 15.95
The old saying is wrong?winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point?really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you?re in a Dip?a temporary... more...
- Penguin Publishing Group 2007; US$ 15.00
?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.? Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped... more...
- Penguin Publishing Group 2008; US$ 20.95
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All... more...
- Penguin Publishing Group 2009; US$ 15.00
Seth Godin?s three essential questions for every marketer: ?What?s your story?? ?Will the people who need to hear this story believe it?? ?Is it true?? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a... more...
- Penguin Publishing Group 2009; US$ 23.95
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands... more...
- Penguin Publishing Group 2010; US$ 16.00
"It's easy to see why people pay to hear what he has to say." - Time "Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun."... more...