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Most popular at the top

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • Purple Cowby Seth Godin

    Penguin Books Ltd 2005; Not Available

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity... more...

  • The Dipby Seth Godin

    Penguin Group US 2007; US$ 12.95

    The old saying is wrong?winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point?really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you?re in a Dip?a temporary... more...

  • Free Prize Insideby Seth Godin

    Penguin Group US 2004; US$ 14.00

    How to find the ?soft innovation? that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin?s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don?t work anymore.... more...

  • Small Is the New Bigby Seth Godin

    Penguin Group US 2006; US$ 25.95

    As one of today?s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now,... more...

  • Meatball Sundaeby Seth Godin

    Penguin Group US 2007; US$ 23.95

    ?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.? Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped... more...

  • Tribesby Seth Godin

    Penguin Group US 2008; US$ 20.95

    A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature. Now the Internet has eliminated the barriers of geography, cost, and time.... more...

  • All Marketers Are Liarsby Seth Godin

    Penguin Group US 2009; US$ 23.95

    Seth Godin?s three essential questions for every marketer: ?What?s your story?? ?Will the people who need to hear this story believe it?? ?Is it true?? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior... more...

  • Purple Cow, New Editionby Seth Godin

    Penguin Group US 2009; US$ 22.95

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands... more...

  • Linchpinby Seth Godin

    Penguin Group US 2010; US$ 25.95

    "This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes , Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you-your choices, your future, and your potential... more...