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  • Doing Research Projects in Marketing, Management and Consumer Researchby Chris Hackley

    Taylor and Francis 2003; US$ 46.95

    Examining interpretive research perspectives, this informative book illustrates how they can be applied to research projects for first-time researchers, offers practical examples drawn from existing studies, and suggests new topics for consideration. more...

  • Marketing and Social Constructionby Chris Hackley

    Taylor and Francis 2003; US$ 49.95

    This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It highlights the influence of social construction on the study of marketing. more...

  • Advertising and Promotionby Chris Hackley

    SAGE Publications 2010; US$ 80.00

    The Second Edition continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. more...

  • Marketing in Contextby Chris Hackley

    Palgrave Macmillan 2013; US$ 40.00

    The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. more...

  • Marketingby Chris Hackley

    SAGE Publications 2009; US$ 55.00

    `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all' - Professor... more...

  • Advertising and Promotionby Chris Hackley; Rungpaka Amy Hackley

    SAGE Publications 2014; US$ 63.53

    'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK more...

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