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- Random House Publishing Group 2007; US$ 27.00
BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch . Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important... more...
- The Crown Publishing Group 2010; US$ 28.00
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that?s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems?the rational... more...
- Random House 2012; US$ 0.00
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , comes The Myth of the Garage ... and other minor surprises , a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle... more...
- Knopf Doubleday Publishing Group 2011; US$ 15.95
¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestrascomunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas... more...
- Random House 2011; Not Available
From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors? best columns for Fast Company magazine?16 pieces in all, plus a previously unpublished piece entitled ?The Future Fails Again.?In Myth, the Heath brothers tackle some of the most (and least)... more...
- The Crown Publishing Group 2013; US$ 28.00
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions. ? Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We?re overconfident. We seek out information that supports... more...
- Wiley 2010; US$ 25.95 US$ 18.16
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...