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  • Thank You For Arguing, Revised and Updated Editionby Jay Heinrichs

    Crown/Archetype 2013; US$ 16.00

    For when you really have to get your point across?             *Expanded and Revised: Including new chapters on leadership, Obama?s oratorical mastery, the pitfalls of apologies?and an ?Argument Lab? section to put your new skills to the test.*   Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from... more...

  • Word Heroby Jay Heinrichs

    Crown/Archetype 2011; US$ 15.00

    Yes, it?s true: you can learn how to be a verbal wizard!   Ever hear someone utter an unforgettable phrase and feel yourself reacting with with?well, awe?  Ever read a great quote and think I could never come up with anything that clever ?     Daunting as it may seem, there?s nothing mystical about witcraft.  Crafting memorable lines doesn?t... more...

  • Winning Argumentsby Jay Heinrichs

    Penguin Books Ltd 2010; US$ 14.09

    Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. With all the wisdom of the ages, from Aristotle and Stalin to Yoda and Monty Python, Winning Arguments will show you how to win more than your fair share of arguments, as well as: > How to shine at work, avoid speeding... more...

  • Thank You for Arguing, Third Editionby Jay Heinrichs

    Crown/Archetype 2017; US$ 17.00

    Amaster class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete... more...

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