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Motivational Management
AMACOM 2002; US$ 18.95Managers have a tough job. By definition, they must accomplish their goals and do their work through the work of others. The old saying that ??If you want something done right, do it yourself?? has a ring of truth to it, because it is usually harder to get employees to do a challenging job well than to do it yourself. Yet managers must let go... more...
The Managers Pocket Guide to Creativity
HRD Press 1998; US$ 12.95Use this guide to unleash the creative potential in others by understanding the key enablers and barriers to creativity. Directed creativity is possibly the most important problem solving skill. Is there a secret to creativity? Can a simple change in the way we think about problems dramatically cut the cycle time for generating state-of-the-art solutions?... more...
The Starfish Files
HRD Press 2004; US$ 24.95Have you ever wished you could only somehow get your people to tackle their work with a more positive attitude, a little more initiative, a shared feeling of ownership, and personal responsibility for their success? Here is a one-of-a-kind book that will inspire leaders like you to overcome problems and threats, break through to higher performance... more...
Marketing For Dummies
Wiley 2009; US$ 21.99Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing... more...
Business Innovation For Dummies
Wiley 2010; US$ 21.99Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies... more...
Werben mit kleinem Budget für Dummies Das Pocketbuch
Wiley 2012; US$ 6.50Wer sein Unternehmen, seine Produkte und Dienstleistungen bekannter machen möchte, muss nicht zwangsläufig tief in die Tasche greifen. Alexander Hiam erklärt, wie man kosteneffizient Werbung betreibt, langfristig mehr Kunden gewinnt und den Umsatz steigert. Er erklärt, wie man clevere Anzeigen aufbaut, wo man sie platziert, wie... more...
Mastering Business Negotiation
Wiley 2006; US$ 29.95Mastering Business Negotiation is a handy resource for any leader or manager who needs practical strategies and ideas when conducting business negotiations. Grounded in solid research, the authors - experts in the field of business negotiation - reduce the huge volume of available information into an accessible handbook for busy executives who need... more...
Marketing for Dummies
Wiley 2009; US$ 26.50Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning... more...
Marketing For Dummies
Wiley 2010; US$ 28.50Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing... more...
Marketing For Dummies
Wiley 2012; US$ 28.50Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers... more...









