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  • American Iconby Bryce G. Hoffman

    The Crown Publishing Group 2012; US$ 16.00

    The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.   At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline,... more...

  • Red Teamingby Bryce G. Hoffman

    The Crown Publishing Group 2017; US$ 28.00

    Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.   Today, most ? if not all ? established corporations live with the gnawing... more...

  • Red Teamingby Bryce G. Hoffman

    Little, Brown Book Group 2017; US$ 24.99

    Today, most - if not all - established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The ingenious and counterintuitive practice of Red Teaming has its origins in the military. It involves creating a group of devil's advocates to think... more...

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