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- Goodfellow Publishers Ltd 2016; US$ 48.00
Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective rather than a company perspective. more...
- Taylor and Francis 2012; US$ 51.95
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the... more...
- Taylor and Francis 2007; US$ 69.95
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective... more...
- Taylor and Francis 2012; US$ 67.95
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism... more...
- Taylor and Francis 2004; US$ 67.95
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies... more...
- Taylor and Francis 2016; US$ 63.95
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations,... more...
- Taylor and Francis 2009; US$ 62.95
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors? wealth of theoretical, educational... more...
- Lexington Books 2016; US$ 119.99
This multidisciplinary collection of essays provides a means to appreciate the richness and variety of fictional portrayals of businesses and businesspersons. The works selected for examination reflect the variety of philosophical, political, economic, cultural, social, and ethical perspectives that have been found in American society over time.... more...
- The University Press of Kentucky 2012; US$ 50.00
Appalachians have been characterized as a population with numerous disparities in health and limited access to medical services and infrastructures, leading to inaccurate generalizations that inhibit their healthcare progress. Appalachians face significant challenges in obtaining effective care, and the public lacks information about both their healthcare... more...