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  • Shameless Exploitation in Pursuit of the Common Goodby Paul Newman; A.E. Hotchner

    Knopf Doubleday Publishing Group 2003; US$ 23.95

    ?There are three rules for running a business; fortunately, we don?t know any of them.? In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul?s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great... more...

  • In Pursuit of the Common Goodby Paul Newman; A.E. Hotchner

    Crown Publishing Group 2008; US$ 16.00

    Shameless exploitation has never been more fun nor done more good for more people than when done by Newman?s Own?the first green food company to use all-natural ingredients, and still the most successful. It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The... more...

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