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Most popular at the top

  • The Rise and Fall of Mass Marketing (RLE Marketing)by Richard S. Tedlow; Geoffrey G. Jones

    Taylor and Francis 2014; US$ 115.00

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international... more...

  • Adding Value (RLE Marketing)by Geoffrey G. Jones; Nicholas J. Morgan

    Taylor and Francis 2014; US$ 130.00

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. more...

  • Renewing Unileverby Geoffrey Jones

    Oxford University Press, UK 2005; US$ 54.99

    Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people... more...

  • Beauty Imaginedby Geoffrey Jones

    Oxford University Press 2010; US$ 20.99

    The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Est--eacute--;e Lauder, L'Or--eacute--;al, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty... more...

  • Multinationals and Global Capitalismby Geoffrey Jones

    Oxford University Press 2004; US$ 59.99

    This book provides a unique contribution to contemporary globalization debates by providing an accessible survey of the growth and role of multinational enterprises in the world economy over the last two hundred years. The author shows how entrepreneurs built a global economy in the nineteenth century by creating firms that pursued resources and markets... more...

  • Banks As Multinationalsby Geoffrey Jones

    Taylor and Francis 2012; US$ 54.95

    This comparative, international study looks at origins and business strategies of multinational banks. A distinguished team of bankers and academics from the United States, Japan, Europe and Australia survey the evolution of multinational banks over time and suggest a conceptual framework in which this development can be understood. In-depth analyses... more...

  • Multinational Tradersby Geoffrey G Jones

    Taylor and Francis 2013; US$ 48.95

    This book is a detailed account of the evolution and theory of multinational trading companies. The book features contributions from an international selection of US, European and Asian economists and business historians which demonstrate the importance of trading companies in trade and investment flows in the world economy from the nineteenth century... more...

  • Business History around the Worldby Franco Amatori; Geoffrey Jones

    Cambridge University Press 2003; US$ 35.00

    Offers a comprehensive international survey of contemporary research and debates in business history. more...

  • Enterprise, Management and Innovation in British Business, 1914-80by R.P.T. Davenport-Hines; Geoffrey Jones

    Taylor and Francis 2005; US$ 83.95

    This title available in eBook format. Click here for more information. Visit our eBookstore at: www.ebookstore.tandf.co.uk. more...

  • Nato and the Transatlantic Alliance in the Twenty-First Centuryby Geoffrey Williams; Barkley Jared Jones

    Palgrave Macmillan 2001; US$ 155.00

    This book examines the nature of international politics in the twentieth century. It encapsulates those essential and enduring features likely to be present in the twenty-first century. One important feature is the friction generated by nation states attempting to coexist in a still largely unequal and hierarchical system of states. The possible impact... more...