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  • Intelligente Werbung, Exzellentes Marketingby Christiian Zich

    Wiley 2012; US$ 34.95

    Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise für die Erstellung von "Advertisements that sell": - ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder Mitarbeiter und jede Führungskraft schnell feststellen kann, wie gut die Marketingorganisation... more...

  • World Ruleby Jonathan GS Koppell

    University of Chicago Press 2010; US$ 30.00

    Dilemmas from climate change to financial meltdowns make it clear that global interconnectedness is the norm in the twenty-first century. As a result, global governance organizations (GGOs)?from the World Trade Organization to the Forest Stewardship Council?have taken on prominent roles in the management of international affairs. These GGOs create... more...

  • Origins of Shareholder Advocacyby Jonathan GS Koppell

    Palgrave Macmillan 2011; US$ 120.00

    By investigating the historical patterns of shareholder participation around the world, this collection of research sheds light on a variety of issues, including the origins of investor rights in different markets, the political, legal and economic conditions that determine levels of shareholder participation, and the implications of variation in... more...

  • The Politics of Quasi-Governmentby Jonathan G. S. Koppell

    Cambridge University Press 2003; US$ 40.00

    A study of the implications of delegating public policy to quasi-government. more...

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