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  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • The Customer of Tomorrowby Knowledge@Wharton; Barbara E. Kahn

    Wharton Digital Press 2015; US$ 4.99

    Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books, and interviews with faculty and other experts on current business topics. Knowledge@Wharton... more...

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