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- Wharton Digital Press 2013; US$ 9.99
The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...
- Scribner 2001; US$ 24.00
Grab the Dramamine. When Essie Sue's latest fundraiser transports Ruby and the congregants of Temple Rita from Eternal, Texas, to a Caribbean cruise ship commanded by a Jewish sea captain, seasickness is the least of their worries. Essie Sue has conducted a scientific poll that would put Dick Morris to shame, revealing that her beloved Rabbi Kapstein's... more...
- Taylor and Francis 2013; US$ 43.95
In the first full-length study of Shakespeare's Roman plays, Coppélia Kahn brings to these texts a startling, critical perspective which interrogates the gender ideologies lurking behind 'Roman virtue'. Plays featured include: * Titus Andronicus * Julius Caesar * Antony and Cleopatra * Coriolanus * Cymbeline Setting the Roman works... more...
- Taylor and Francis 2004; US$ 47.95
How can caregivers remain both caring and strong enough to withstand the stress of their work? How can caregiving organizations effectively improve their management and practice? Increasing pressure on caregiving organizations to serve more people with fewer resources means that epidemics of burnout, high staff turnover, dissatisfaction and internal... more...
- Springer Netherlands 2006; US$ 269.00
For the first time experts in the area of signalling research with a focus on the ARF family have contributed to the production of a title devoted to ARF biology. A comprehensive phylogenetic analysis of the ARF family, tables of the ARF GEFs and ARF GAPs, and more than a dozen chapters describing them in detail are provided. The impact of the ARF... more...
- Wiley 2007; US$ 37.95 US$ 26.57
Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals—including... more...
- Palgrave Macmillan 2004; US$ 120.00
From 1978-1996 Holocaust denial emerged as a major concern for the liberal democracies of Europe and North America. This period also saw the first prosecutions of Holocaust deniers. But these prosecutions often ran into trouble. Holocaust Denial and the Law relates how courts in four countries (Canada, France, Germany and the United States) resolved... more...
- Lawrence Erlbaum Associates 2008; US$ 29.95
It is common for undergraduate and graduate students across various disciplines to be placed on teams and assigned group project research reports and presentations which require them to work together. This title discusses how to help student project teams confront and successfully resolve issues, tasks and problems. more...
- Infobase Publishing 2008; US$ 42.00
The European Union, initially called the European Economic Community, was born after World War II out of determination to avoid another catastrophic war on the European continent. Six countries - Germany, France, Italy, the Netherlands, Belgium, and Luxembourg - signed the founding Treaty of Rome in 1957. more...
- Princeton University Press 2009; US$ 80.00
Why did the language of contract become the dominant metaphor for the relationship between subject and sovereign in mid-seventeenth-century England? In Wayward Contracts , Victoria Kahn takes issue with the usual explanation for the emergence of contract theory in terms of the origins of liberalism, with its notions of autonomy, liberty, and equality... more...