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Most popular at the top
- SAGE India 2009; US$ 19.95
This concise and practice-based book is aimed at helping marketeers develop winning. brand strategies. It presents 24 action-oriented mantras which can help launch,. build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers. (Second Edition) is an excellent guide for building brands with a... more...
- SAGE India 2004; US$ 38.95
`Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need... more...
- SAGE India 2009; US$ 25.95
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets dont decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...
- Random House 2014; US$ 23.98
Shortlisted for the 2015 Prix Médicis My boyfriend died when I was twenty-one. His body was left lying broken in the highway out of Delhi while the sun rose in the desert to the east. I wasn?t there, I never saw it. But plenty of others saw, in the trucks that passed by without stopping, and from the roadside dhaba where he?d been drinking all... more...
- Knopf Doubleday Publishing Group 2015; US$ 15.00
A highly charged fiction debut about a young woman in India, and the love that both shatters and transforms her She is twenty, restless in New Delhi. Her mother has died; her father has left for Singapore. He is a few years older, just back to India from New York. When they meet in a café one afternoon, she?lonely, hungry for experience, yearning... more...
- SensePublishers 2011; US$ 49.99
This interdisciplinary collection of readings pertaining to schooling, higher education, adult and community development education, indigenous education and social movement learning in the African and Asian regions is a contribution to anti/critical colonial scholarship in comparative/international education and the sociology of education. The political... more...
- Taylor and Francis 2012; US$ 47.95
In the last two decades especially, we have witnessed the rise of ?celebrity? forms of global humanitarianism and charity work, spearheaded by entertainment stars, billionaires, and activist NGOs (e.g. Bob Geldof, Bono, Angelina Jolie, Madonna, Bill Gates, George Soros, Save Darfur, Medeçins Sans Frontières ). This book examines this new phenomenon,... more...
- Business Expert Press 2015; US$ 29.95
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers? life. Further, the challenges that... more...
- Wiley 2003; US$ 21.00
How to prepare and enjoy delightful desserts when you have diabetes People with diabetes often believe that they cannot enjoy rich, delicious-tasting cooking--such as desserts. Professor, chef, and dietitian Sandy Kapoor proves them wrong, showing those who suffer from diabetes how they can fit desserts into a healthy plan of eating. Presenting over... more...
- Diplomica Verlag 2010; US$ 21.57
in der vorliegenden Arbeit wird verdeutlicht, dass aus gesellschaftsrechtlichem Blickwinkel eine gesetzliche Verankerung der Unternehmensprüfung vor einem Unternehmenskauf durch Kapitalgesellschaften in Form einer Due Diligence zwingend notwendig ist, um die in der Wirtschaftspraxis herrschende Verunsicherung zu beseitigen und gleichzeitig klare und... more...