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  • The Media Handbookby Helen Katz

    Taylor and Francis 2014; US$ 54.95

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today?s industry professionals.... more...

  • Acquisitions and Collection Development in the Humanitiesby Linda S Katz; Sally J Kenney; Helen Kinsella

    Taylor and Francis 2013; US$ 50.00

    Acquisitions and Collection Development in the Humanities is a one-of-a-kind guide on the procedures, approaches, and principles needed to make sound decisions in acquiring materials in various areas of the humanities. It gives you an inside look at managerial concerns in documentary delivery, changing budgetary needs, and fluctuations in journal prices... more...

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