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The Art of the Start
Penguin Group US 2004; US$ 27.95A new product, a new service, a new company, a new division, a new organization, a new anything?where there?s a will, here?s the way. It begins with a dream that just won?t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better... more...
Reality Check
Penguin Group Inc. 2008; US$ 18.00"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check ." - BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often... more...
Hindsights
Grand Central Publishing 2009; US$ 9.99Presented in letter form, here are private messages of hope from 33 exceptional individuals--including actress/model Renee Russo, jazz musician Herbie Hancock and Body Shop founder Anita Roddick--which will inspire others to overcome their own adversities and achieve richer, more fulfilled lives. more...
Enchantment
Penguin Group US 2011; US$ 26.95Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level... more...
How to Drive Your Competition Crazy
Hyperion 2011; US$ 13.99With a new preface by the author ?[An] easy-to-read page turner that can help an organization get and keep the upper hand.? ? The Christian Science Monitor ?Kawasaki?s tips and exercise will keep you entertained and engaged throughout the book.? ? Chicago Sun Times If you were intrigued by the title of this book, you are probably the type... more...
Enchantment
Penguin Books Ltd 2011; Not AvailableGuy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise. The Art of Enchantment is an update of Dale Carnegie's How to Win Friends and Influence People , in which Kawasaki... more...
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The Open Innovation Revolution
Wiley 2010; US$ 34.95Life is not exactly a bed of roses for most innovation leaders and intrapreneurs—those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat.... more...
The New Relationship Marketing
Wiley 2011; US$ 24.95A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople... more...
