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Most popular at the top

  • Meatball Sundaeby Seth Godin

    Little, Brown Book Group 2011; US$ 10.99

    What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube,... more...

  • Do More Great Workby Michael Bungay Stanier; Seth Godin; Leo Babauta; Chris Guillebeau; Michael Port; Dave Ulrich

    Workman Publishing Company 2010; US$ 12.95

    You work hard. You put in the hours. Yet you feel like you are constantly treading water with "Good Work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "Bad Work"—endless meetings and energy-draining bureaucratic traps. Do More Great Work gets to the heart of the problem: Even the best performers are spending... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • Positive Preventionby Seth Kalichman

    Springer US 2005; US$ 86.18

    "This book is a 'must read' for those interested in the prevention of HIV transmission. It has enough breadth to provide a general overview of 'prevention with positives' and enough detail to satisfy and educate those already working in this area. Clinicians who want to develop or refine their approaches to counseling... more...

  • Adenovirusesby Prem Seth

    Landes Bioscience 1999; US$ 169.00

    Ever since their discovery, adenoviruses have proven to be a tremendous asset to biologists. Through the study of the adenoviruses the authors have learned not only about the virus structures, mechanisms of viral replication, but also about eukaryotic gene expression, alternative splicing, regulation of cell cycle progression, and apoptosis. more...

  • Kick Start Microsoft.NETby Hitesh Seth

    Pearson Education 2003; US$ 27.99

    'Microsoft .NET Kick Start' answers the essential questions ¿What is .NET?¿ and ¿What can .NET do for me?¿ from the developer¿s perspective. Expert author Hitesh Seth explains the .NET platform¿its core components, development tools, and programming model¿so you¿ll be ready to build professional .NET applications in no time. 'Microsoft .NET Kick... more...

  • Feeding the Monsterby Seth Mnookin

    Simon & Schuster 2006; US$ 27.99

    When the Boston Red Sox won the World Series on October 27, 2004, they made history. Their stunning comeback against the New York Yankees and their four-game annihilation of the St. Louis Cardinals capped one of the most thrilling postseason runs ever. The World Series victory-Boston's first in 86 years-came less than three years after John Henry and... more...

  • Undermining Scienceby Seth Shulman

    University of California Press 2007; US$ 34.95

    This vitally important exposé shows how the Bush administration has systematically misled Americans on a wide range of scientific issues affecting public health, foreign policy, and the environment by ignoring, suppressing, manipulating, or even distorting scientific research. It is the first book to focus exclusively on how this explosive issue has... more...

  • Investment Management and Mismanagementby Seth Anderson

    Springer US 2006; US$ 111.92

    Investment Management and Mismanagement: History, Findings, and Analysis will present the reader with: (1) a brief overview of portfolio management and its historical evolution , (2) the findings of a substantial amount of academic research into the performance of portfolio managers, (3) the various issues associated with both institutional and individual... more...

  • First Comes Marriageby Reva Seth

    Touchstone 2008; US$ 14.99

    Seven time-tested secrets to dating the husband of your dreams -- taken from the centuries-old tradition of arranged marriages Want commitment, love, and romance? Forget The Rules , and stop waiting for an idealized Prince Charming. In First Comes Marriage , Reva Seth shares the wisdom of more than three hundred women in arranged marriages...and... more...