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Most popular at the top
- Springer Berlin Heidelberg 2006; US$ 49.95
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. more...
- Free Press 1999; US$ 17.99
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing... more...
- Wiley 2011; US$ 35.00 US$ 24.50
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing... more...
- Wiley 2004; US$ 35.00 US$ 24.50
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive... more...
- Pearson Education 2006; US$ 27.99
Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techniques for promoting innovation, speed, efficiency, convenience, responsiveness, fairness, and... more...
- Free Press 2002; US$ 25.95
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise... more...
- Marshall Cavendish 2012; US$ 4.00
FAQs on Marketing distills the essence of Philip Kotlers decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: What are the biggest challenges marketers face today? What skills do marketing managers need to be successful?... more...
- AMACOM 2015; US$ 4.95
p>With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism?spanning a spectrum from laissez faire to authoritarian?shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated... more...
- Primento Digital Publishing 2016; US$ 14.99
Avec les MASTER CLASS, prenez conseil auprès des meilleurs et allez à l?essentiel Ce livre est la quintessence du « marketing en entreprise » selon Philip Kotler. Philip Kotler est le plus réputé des professeurs en marketing, tant en Europe qu'aux Etats-Unis. Auteur de manuels célébrissimes, il livre ici la synthèse de dizaines d'années de recherche.... more...
- SAGE Publications 2016; US$ 22.00
An examination by the 'father of modern marketing' into how well a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions on how we can all do our bit to bring about positive change. more...