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Most popular at the top

  • Progress in Tourism Marketingby Metin Kozak; Luisa Andreu

    Taylor and Francis 2007; US$ 115.00

    The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based... more...

  • Handbook of Tourist Behaviorby Metin Kozak; Alain Decrop

    Taylor and Francis 2009; US$ 54.95

    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences... more...

  • Managing and Marketing Tourist Destinationsby Metin Kozak; Seyhmus Baloglu

    Taylor and Francis 2010; US$ 48.95

    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques,... more...

  • Destination Marketingby Metin Kozak; Nazmi Kozak

    Taylor and Francis 2015; US$ 54.95

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding,... more...

  • Tourism and Hospitality Managementby Metin Kozak; Nazmi Kozak

    Emerald Publishing Limited 2016; US$ 134.95

    The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality." more...

  • Tourists’ Perceptions and Assessmentsby Arch G. Woodside; Metin Kozak

    Emerald Publishing Limited 2014; US$ 120.99

    The volume examines unconscious and conscious cognitions occurring before, during and following virtual and actual leisure-related planned and unplanned travel. It includes a global review of the literature on tourists’ perceptions and assessments by Woodside and Metin. more...

  • Tourists’ Behaviors and Evaluationsby Arch G. Woodside; Metin Kozak

    Emerald Publishing Limited 2014; US$ 120.99

    ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH, Volume 9: TOURISTS’ BEHAVIORS AND EVALUATIONS describes the benefits of taking a behaviors-to-evaluations perspective in tourism and customer research. The twelve papers in the volume include "the general theory of guest evaluations of service design/performances" by Woodside and... more...

  • Destination Management and Marketingby Metin Kozak; Juergen Gnoth; Luisa Andreu

    Emerald Publishing Limited 2008; US$ 199.00

    This e-book focuses on issues raised at the 2nd Advances in Tourism Marketing Conference (ATMC 2007) the theme of which was "Destination Management and Marketing: thinking laterally". This refers to the fact that in today's growing competitive environment, tourism destinations rather than individual attractions have become central to... more...

  • Marketing Innovations for Sustainable Destinationsby Alan Fyall; Metin Kozak; Luisa Andreu

    Goodfellow Publishers Ltd 2009; US$ 125.00

    A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. more...

  • Advances in Tourism Destination Marketingby Metin Kozak; Juergen Gnoth; Luisa L.A Andreu

    Taylor and Francis 2009; US$ 49.95

    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively... more...