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- Taylor and Francis 2007; US$ 115.00
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based... more...
- Taylor and Francis 2009; US$ 42.95
In today?s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences... more...
- Taylor and Francis 2011; US$ 39.95
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness. more...
- Emerald Group Publishing Limited 2014; US$ 114.95
The volume examines unconscious and conscious cognitions occurring before, during and following virtual and actual leisure-related planned and unplanned travel. It includes a global review of the literature on tourists perceptions and assessments by Woodside and Metin. more...
- Emerald Group Publishing Limited 2008; US$ 199.00
This e-book focuses on issues raised at the 2nd Advances in Tourism Marketing Conference (ATMC 2007) the theme of which was "Destination Management and Marketing: thinking laterally". This refers to the fact that in today's growing competitive environment, tourism destinations rather than individual attractions have become central to... more...
- Goodfellow Publishers Ltd 2009; US$ 126.00
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. more...
- Emerald Group Publishing Limited 2014; US$ 199.00
This original body of work uses and advances leadership theories that are particularly suited to inter-organizational contexts, such as distributed and systemic leadership. It also illustrates that destination leadership needs to be treated and understood in relationship to governance arrangements, power structures, and social networks among leaders. more...