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- SAGE Publications 2013; US$ 26.00
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines... more...
- SAGE Publications 2013; US$ 27.00
Measuring Voting Behaviour in India captures the dynamics of multiple methodologies used for measuring voting behavior in India in the past and present. The authors elaborate on various methods that are used for measuring voters' opinions, attitudes, and perceptions. They discuss the advantages and disadvantages of each method to capture the multiplicity... more...
- Edward Elgar Publishing 2015; US$ 60.00
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...
- Springer Berlin Heidelberg 2012; US$ 48.29
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions. more...
- Taylor and Francis 2002; US$ 54.95
Multinational enterprises play a vital role in the economic activity of most developing countries. In India MNE affiliates dominate whole sectors of industry - such as plastics and pharmaceuticals - characterised by a high degree of product differentiation, complex technology and high skill intensity. Such advantages, combined with intangible assets,... more...
- Taylor and Francis 2003; US$ 195.00
In this book, Nagesh Kumar and expert contributors examine and explain the emerging patterns in international technology transfers and foreign direct investment flows (FDIs) over the past two decades. They analyse the trends in internationalization of corporate activity in individual source countries, discussing outflows from both major and emerging... more...
- CRC Press 2014; US$ 349.95
Topics Include: industrial ergonomics, risk, accidents and accident prevention, safety and surveillance, posture perception, cognitive ergonomics, telerobotics, military occupational ergonomics, and international ergonomics. more...
- CRC Press 2014; US$ 89.95
An increasing segment of the population is being reported to have some disability. Adding to this changing demography of the modern world is an almost explosive growth of ageing populations. These functionally impaired people navigate their way in a world which has specifically designed values obtained from a 35-year old male, which has a number of... more...