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  • Creative Methods of Inquiry in Arts Marketingby Gretchen Larsen

    Emerald Group Publishing Limited 2010; US$ 199.00

    this ebook contains seven papers on changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of enquiry. Creative enquiry in arts marketing includes the use of both established and innovative interpretive methods and can aid our understanding of the relationship between art and the market. more...

  • Music, Markets and Consumptionby Daragh O'Reilly; Gretchen Larsen; Krzysztof Kubacki

    Goodfellow Publishers Ltd 2013; US$ 48.00

    A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector. more...

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